Hello Pitches
Author: Content Keyword RSS Post Date: May 14 2008
I love a good pitch. It’s more than the energy and enthusiasm, the divergence and convergence of strategy, the caffeine, the late nights and the whole process of vividly imagining an idea into being. I love it because it give you permission to be bold. The Kaiser tells the wonderful story of what happens when a creative team (top chefs- Gorden Ramsey style) tackled a problem regardless: They didn’t seek a compromise. They didn’t pander to their client. They weren’t chasing the money. The